The Freelance True Salary Formula

  1. Calculate gross annual revenue (billable hours × hourly rate × actual utilization rate)
  2. Subtract business expenses (software, equipment, insurance, marketing)
  3. Subtract self-employment tax (15.3% on net income — double FICA vs. W-2)
  4. Subtract health insurance premiums (no employer contribution)
  5. Subtract retirement contributions (to compare fairly with W-2 with employer match)
  6. The remaining amount = true equivalent salary for comparison to W-2 offers

Freelancer vs. W-2 true salary comparison at same nominal income

FactorFreelancer at $100/hr, 1,200 billable hrsW-2 Employee Equivalent
Gross revenue / salary$120,000$120,000
Self-employment tax-$17,000 (SE tax)-$9,180 (FICA employee share)
Health insurance-$8,000 (individual plan)-$2,400 (employer covers rest)
Retirement (solo 401k)-$12,000 (comparable 401k)-$7,200 (6% employee contribution)
Business expenses-$6,000 (software, equipment)$0 (employer provides)
True take-home equivalent$77,000$101,220
📈The $100/hr Freelance Reality Check

A freelancer billing $100/hour at 1,200 annual billable hours (63% utilization of a 1,900-hour year) earns $120,000 gross. After SE taxes, health insurance, retirement, and business expenses: approximately $77,000 in equivalent W-2 salary. The required freelance rate to match a $100,000 W-2 salary is approximately $65–$70/hour.

The Required Freelance Rate Formula

To find the freelance rate equivalent to a W-2 salary: add employer costs (health insurance, FICA match, retirement match) to the W-2 salary, then divide by billable hours. For $100,000 W-2 with full benefits: equivalent cost to employer = $125,000. At 1,200 billable hours: required rate = $125,000 ÷ 1,200 = $104/hour to break even.

Calculate Your True Freelance Equivalent Salary

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