Step 1: Education and Market Selection (Months 1–3)
- Read: 'The Book on Rental Property Investing' by Brandon Turner, 'Long-Distance Real Estate Investing' by David Greene.
- Identify your target market: strong employment, population growth, landlord-friendly laws, and accessible price points.
- Join BiggerPockets forum — read posts from landlords in your target market.
- Study 50 rental property deals on Zillow in your target market: note asking prices and rental comparables.
First rental property market selection criteria
| Market Selection Criteria | Minimum Score | Where to Find Data |
|---|---|---|
| Population growth (5-year) | Positive | Census QuickFacts |
| Unemployment rate | Below 5% | BLS.gov |
| Landlord-tenant law (landlord-friendly) | Research state laws | NOLO landlord law guides |
| Vacancy rate | Below 7% | FRED economic data |
| Price-to-rent (GRM) | Below 13 | Calculate from Zillow data |
Before making an offer: run the property through the calculator. If it doesn’t produce at least break-even cash flow at your financing terms with an 8% vacancy assumption: walk away and find a better deal. First deals should not be learning experiments in bad markets — they should be sound deals that also provide learning.
Step 2: Building the Team (Month 2–4)
- Real estate investor-friendly agent: finds off-market deals, understands investment analysis.
- Rental property-experienced lender: knows DSCR loans, investment property requirements.
- Property inspector: experienced with rental properties (looks at cash flow items, not just safety).
- Property manager (interview 3): understand their screening, maintenance, and accounting processes.
- CPA with rental property experience: tax strategy from day 1.
Step 3: Analysis and Offer (Month 3–6)
Analyze every deal using the calculator: conservative vacancy (8%), full expense assumption (50% rule), current market rent (not seller’s lease amount). Make offers based on analysis: if the deal only pencils at asking price with optimistic assumptions, offer below asking. Your first offer should be accepted based on numbers, not hope.
Analyze Every Prospective Deal Here
Run the calculator on every property before making an offer — skip the guesswork.